About | Window Dressing® - We bring the urban landscape to life!

We engage users by blending the latest innovative
design and know-how applied to "mise-en-scene"

Window Dressing ®

Why we do what we do

At Window Dressing® Design we believe in creating unique urban landscapes to uplift brand & asset value and achieve social engagement, thanks to a strong local identity and an interactive user experience.

How we do it

We engage users by blending the latest innovative design and know-how applied to " mise-en-scene". It is not about the technology, it is about the bigger picture. At 3DWD we assist clients with the development of campaigns that make sense and generate appeal and attention

Our clients

3DWD specializes in solutions for retail & real estate. Our clients range from Shopping Centers to Real Estate Brokers. From Retail Brands to Project Developers. Whenever you are looking for a fresh way to position yourself, we are there to assist.

Reach & Control

We manage and execute projects worldwide and service our clients from offices in Atlanta (US), Gorinchem (NL), Brussels (B) and Lille (F).

3DWD offers clients access to a web-based tool that allows for interaction and insight in the status of projects. This ensures a collaborative approach from start to finish.

Andre Ferwerda

3D designer

All about 3D architecture, 3D visualizations and 3D character creation. Andre is a one-stop creative 3D hotspot.

Cédric Moulin

Associate Partner

16 years of direct-to-consumer experience with leading international companies in denim, luxury, fashion, sport lifestyle, watchmaking and fast moving consumer goods. A passion for innovation & social engagement.

Cle van Beurden

Associate Partner

Cle has an extensive background in real estate. Both on the project development side, as on the shopping center management side. Cle partnered up with 3DWD, because of his strong belief that the retail property industry needs to make retail environments better, connected and more inspiring in order to stay ahead and competitive. 3DWD is a part of this differentiation process. It starts with 3 dimensional imaging but 3DWD has the ambition to take up a larger role in placemaking, both in strategy and in creative execution. And that is precisely the playingfield where the fit is between 3DWD and Cle.

Dion Pouw

Founder & CEO

A big commitment to achieve beautiful projects with good results that matter. International experience and a drive to always be at the forefront of developments in retail & real estate.

Ed Pouw

CFO

Ed has over 30 years of experience as a financial expert in creative environments. He is a valuable asset to our team as we expand our services internationally. When he is not working for us, he works on his other hobby, working as a judge for Friesian horses.

Erik Kuiper

Graphic Designer

The newest addition to the 3DWD team. Erik has a background in Graphic Design for large format and digital media. Within our team Erik assists with the development of creative concepts and client proposals.

Eva de Vette

Director Account Services

Eva makes sure of a smooth process from project start to execution. With her background in Law and Criminology, Eva makes sure everything is implemented by the rule...

Jelle Slob

Graphic Designer

A new and enthusiastic member of our team, Jelle is a creative graphic designer with many talents.

Kevin Schnittker

Account Manager US

Based out of Charleston, Kevin makes sure 3DWD projects are executed as agreed upon. Whenever you are looking for a project and would like to have our opinion on it, contact Kevin and everything will be alright!

Kristian Pouw

Traffic Manager

Kristian makes sure that designs are approved, printed & executed as agreed upon.

Lucy St. Philip

Business Developer (North America)

Over 7 years of experience in various multinational companies: telecommunications, software, advertising. Passionated, dedicated and innovative, Lucy joined us to further support the expansion of Window Dressing in North America, where soccer is still blossoming...

Maarten van Andel

Traffic Manager

Maarten makes sure that all projects are executed according to plan & agreement.

Michael Queisser

Area Sales Manager Central Europe

Michael is an enthusiastic member of our team. His goal is to help our concept spread over the German-speaking market in the same way his football team has done this year.

Pascal Gabriel

3D Art Director

Pascal is all about 3D. After gaining experience at the Dutch Aerospace Laboratory he joined Window Dressing® with one goal: make 3D designs that are just awesome.

Paul van der Laan

3D designer

Paul is a 3D designer who joined us in September 2012. With a background in game design and 3D modeling he adds something different to our team.

We engage users by blending the latest innovative design and know-how applied to "mise-en-scene"

Window Dressing ®

Andre Ferwerda

3D designer

Cédric Moulin

Associate Partner

Cle van Beurden

Associate Partner

Dion Pouw

Founder & CEO

Ed Pouw

CFO

Erik Kuiper

Graphic Designer

Eva de Vette

Director Account Services

Jelle Slob

Graphic Designer

Kevin Schnittker

Account Manager US

Kristian Pouw

Traffic Manager

Lucy St. Philip

Business Developer (North America)

Maarten van Andel

Traffic Manager

Michael Queisser

Area Sales Manager Central Europe

Pascal Gabriel

3D Art Director

Paul van der Laan

3D designer

We engage users by blending the latest innovative
design and know-how applied to "mise-en-scene"